Why is it important to measure Happyness at work?

Understanding what really drives employees is not a choice anymore. It has become an imperative. With today’s workforce, measuring engagement levels isn’t enough. By measuring happyness at work, organizations can make better decisions, launch more accurate initiatives and drive accountability. This is what will give organizations to stay ahead of the curve and retain the right talent to excel!
I already have an employee engagement survey in place. Now what?

Have a look at what Happyness Quotient is offering! Based on what your existing survey already measures, we can offer alternatives for measuring gaps or help with a deep dive into analysis. We'd also be happy to build actionable plans based on research you may have already conducted. Check out everything we can do on www.WillNeverGrowUp.com
How does Happyness Quotient work? Once it’s administered, what’s next?"

Once you administer Happyness Quotient, you can ask us to present a detailed report for every segment. All our recommendations will be data-driven, and relevant to your company. If required, Qualitative data collection like Focus Group Discussions or Depth Interviews with key stakeholders to help deepen understanding can also be conducted. Next, based on our recommendations and action plans, we will be happy to manage initiatives on a turnkey basis, thus ensuring that plans are executed with a positive impact.
How can I translate the results into concrete action plans?

Results will be segregated and visually represented to give you an accurate idea of what employees feel about working in your company. A diagnosis of company culture through the use of both qualitative research; in the form of in-depth interviews and Focus Group Discussions; along with quantitative research methods such as the Happyness Quotient survey, offers a precise understanding and deeper insights, leading us to develop a plan of action that gets to the root of the problem can help us build concrete strategies for areas of strength and bridge opportunities for growth.
Does Happyness Quotient come in different packages?

Yes, it does. Based on your budget and other requirements, we can ensure questions resonate better with your employees, conduct analysis that can aid in the creation of a laser-sharp plan of action, or even build a new survey for you.
Will my employee data be safe and secure?

Yes, it will. Your employee data will be encrypted and stored on a dedicated research domain and server. We respect data and understand privacy and access to data are restricted. Like really restricted.
How will I know if my people are being 'transparent' while answering?

Every question of the tool has been created, making sure it is not biased and suggestive. Predominantly, every question has been made into a situation that the employee is likely to face at work. This helps employees reflect and puts them at ease when sharing responses.
How can I get my employees to participate?

There are two ways in which we can ensure employees participate and answer all the questions. a. The questions are fun and creative. We are quite sure your employees will look forward to answering the questions as it won’t feel like the ‘typical’ survey they have been shown before. Our team also builds communication campaigns that help drive participation. Ask to see a few samples. You can write to us at info@willnevergrowup.com

At Never Grow Up ®, we believe in letting our work speak for ourselves. You may not hear us blowing the trumpet too loud, but that’s just the way we are. Over the last few years, we have been fortunate to work on a variety of projects across industries & levels while being true to our philosophy of building happier workplaces.

We collaborated with Ather, one of our newer partners, to enhance their internal communications and employee engagement.

Our work with Ather includes creating a comprehensive Talent Partner Playbook to streamline talent management processes. We are redesigning company policies to present them in a fun and engaging way, making them more accessible and relatable for employees. To introduce the brand effectively, we have developed a podcast series that highlights Ather’s mission, values, and culture.

Additionally, we are crafting detailed booklets and guides on organizational guidelines and frameworks for use in both their main offices and site locations. This partnership aims to foster a more connected, informed, and motivated workforce at Ather.

We had the opportunity to partner with this leading multi-business enterprise to streamline their internal communication initiatives, driving awareness around their LinkedIn learning programs and the ‘Women of Writer’ initiative.

In addition to this, we are responsible for crafting new and innovative employee engagement initiatives to be driven internally. Each initiative is seamlessly integrated into the communications strategy to ensure every employee is well aware and up to date with the happenings in the organization.

We have also had the pleasure of bringing our merchandise services to the forefront of our partnership with an onboarding kit customized to the needs of the organization. The latest addition to our scope of work with the brand expands to policy benchmarking and restructuring.

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We were lucky to chance upon the opportunity to re-enter the pharmaceutical industry with our partnership with Sanofi.

While our interaction with the brand began with an interesting conversation around rebranding their office space, our scope of work with them over the course of our interactions has expanded to include rebranding their policies into bite-sized content pieces that are easily consumable by their employees, without them getting lost in jargon.

As we continue to work with the brand, the scope of work continues to evolve and we look forward to a long and fruitful partnership.

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We partnered with Zee to enhance their internal communications and engagement strategies. Initially, we revamped Zee's policies, developed diversity and inclusion programs, and crafted communication plans for their internal platform to highlight CSR and ISR initiatives, driving employee engagement and community involvement. We also launched an in-house mental health counseling program to support holistic employee wellbeing and created rewards and recognition (R&R) programs to retain, reward, and motivate talent. Our efforts led to successful talent retention, increased visibility of CSR and ISR initiatives, a strengthened focus on employee wellbeing, and boosted employee engagement. As our partnership evolved, our current focus includes managing internal communications, building strategies to communicate Zee’s core values, creating a managers' booklet, and developing a refreshed R&R program. Through our continued collaboration, we have helped Zee maintain a dynamic and supportive workplace culture, ensuring ongoing engagement and appreciation of their employees.

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Leading their Employer Branding efforts across social media, our focus is on creating various content pieces that showcase their efforts towards building a healthy and rewarding work culture.. Bridging the gap between fun, relatable content and the latest happenings in the food tech industry with a focus on employee experience, our work and consistency resulted in Swiggy winning the ‘Best Employer Brand’ at the LinkedIn Awards, 2022.

The range of topics covered across different formats includes anniversaries, tenure and benefits, Women In Tech stories, bytes from the tech world that impact the app’s functionality, original content like Notions of Food and topical content for the Swiggy blog. Infusing our expertise into the mandate, we include an Employer Branding element in these articles. Swiggy uploads the blogs on their website and posts them on their LinkedIn page. There is a ton of original content, published across short form and long form, that takes you behind the scenes of one of the most reputed and successful startups in the country.

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While we partner with Sterlite on a larger employer branding and thought leadership mandate, we also are the agency responsible for strategising and curating topical and internal campaigns. Most recently, we partnered with them on the Mental Health Awareness month, driving communication internally, spreading awareness among employees on the finer nuances of mental health, and how to foster happiness at the workplace across departments and levels.

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One of the most prominent real estate companies in India, GPL partnered with us to drive their Employer Branding and Internal Communications efforts. We began by crafting compelling content that highlighted their distinctive features, policies, and core values. This involved designing visually appealing creatives, crafting impactful copy, and creating engaging post captions for a wide range of topics, including hiring initiatives, in-house celebrations, L&D programs, sensitization sessions, policy launches, and more. These efforts delivered the desired results in the form of increased engagement from GPL's LinkedIn audience and their employees too.

Never Grow Up partnered with Wipro, a leading technology services and consultant company, to spearhead two content-led internal communications projects. The policy mandate involved cohesively re-structuring 1900 HR policies (Level 1 and Level 2) with the aim of communicating them to Wipro-ites across the globe. Over a span of three months, our team delivered over 200 policies, via a meticulous review mechanism to enable consistency in language, clarity of key messages and logical flow of information. Along with creating a robust and streamlined system of organizational policy manuals, we also covered a variety of communications to be sent to their employees. These included sub-editing, reviewing content for newsletters, copy for intranet, microsites, re-writing citations for awards and proofing insurance manuals, benefits plans, tax information, and more. Across all forms of communication, the aim has been to do away with redundancy, present policies as easily comprehensible guides and ensure top-notch quality that accurately reflects Wipro’s employee voice.

With this edtech leader, we worked on a large scale project to identify and develop a value framework that helps in tying all of the various entities that upGrad acquired over a span of two years. This project involved speaking with several leaders and employees across varied functions in a long, intensive series of focus group discussions partnering with 13 entities that operate at various locations, pan India. The extensive analysis that followed gave us rich insights into the workings of upGrad as a whole.

This project delved into cultural and behavioural aspects of the organisation that have made upGrad as successful as it is today, where we acted as consultants to provide experience and evidence backed recommendations on how they could continue to go from strength to strength.

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We partnered with Burger King, the home of the iconic Whopper, to drive their employer branding and internal communication efforts. The mandate involves revamping the brand’s presence on LinkedIn, creating posts that highlight Burger King’s potential as an employer of choice. Interspersed with fun and engaging content, the posts cover a whole gamut, from behind-the-scenes bytes to showcasing different aspects of work culture at Burger King.

Motilal Oswal Financial Services Limited is an Indian financial services company with a wide array of offerings. We worked together with them to analyse, interpret, glean insights and understand the organisation’s ethos through employee feedback and sentiment. Our goal was to derive from this an employee value proposition (EVP) that aligned with the company’s values, vision and mission, while also authentically reflecting the employee experience. Thorough research, thoughtful content, psychometrically sound behavioural indicators and targeted design thinking culminated in the creation of an EVP statement, pillars and attributes. This was bolstered by branding in the form of a logo that elevates the Motilal Oswal employer brand and reflects their commitment to continually improve the experiences of their people.

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From extensive leadership interviews to focus group discussions, for this leading professional learning platform, we delved deep into organizational culture to ultimately arrive at a holistic and authentic employee value proposition. The insight collection stage was followed by thorough analysis of Times Pro as an employer, providing the leadership with a strong sense of direction in terms of their business objective alignment and cultural tenets. We have been working with the company to chart out a roadmap for the future in the shape of a unique EVP statement that
resonates with the people of Times Pro, key cultural pillars to embed and embrace within the organization, and associated behavioural strands to further refine takeaways for every employee to truly live the ethos of the company. Via compelling insights, thought-through content and psychometrically sound actionables, we are partnering to uplift the Times Pro culture and enhance impact-creation.

Our journey with Ting Works has started with Never Grow Up being responsible for deriving detailed insights and analysis from the brand's cultural survey conducted previously. We currently work closely with key stakeholders and leadership across teams as their consultants and turn key delivery partners.

The L&D team at Epsilon, a Bengaluru based digital media agency, reached out for some fun-based learning activities and workshops, engaging a group of employees during a four-day road show. Keeping up with the enthusiastic bunch of individuals, we designed as well as executed two parallel sessions that urged the participants to unlearn & relearn with innovation; and look at story-telling differently leading to a sense of team bonding while bringing out their creative side.

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In October 2022, we partnered with Aditya Birla Group (ABG) to communicate and drive engagement for their latest vehicle policy. The target audience included everyone from an executive level to C-suite leaders across all of ABG’s business units. Our mandate included showcasing ABG’s intent to assist their employees in upgrading their lifestyle by highlighting new features of the policy, informing employees about the policy portal, and subtly nudging them to choose internal financing over third-party loans. The campaign also involved rebranding the Rewards & Benefits department, for which we created a new logo to represent ABG’s approach of keeping the employee wellbeing at the centre of their processes and policies.

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We partnered with this financial services conglomerate to give their careers site a complete overhaul, making the content centered around the newly-launched Employee Value Proposition, while keeping it intuitive and engaging, ultimately resulting in a virtual journey through the employee experience at Aditya Birla Capital. From understanding their perks and benefits, growth opportunities and learning offerings, to conducting interviews with employees that reflect the work culture, we created content that spans across official policies and real-lived experiences alike. Working within tight character limits as per the user interface, mapping the EVP to various website and employee touchpoints, and bringing to life what it means to work at ABC, the content was created from scratch and covers everything from punchy, crisp taglines and detailed value descriptions, to short video scripts for leaders and full-length 400-word text-stories of employees. Alongside the careers site project, we also worked on LinkedIn strategy and execution to propel the ABC employer brand for the external audience. With a strong focus on the rich breadth of benefits ABC offers its people, the objective was to bolster talent acquisition efforts and establish ABC as an employer of choice for talent across demographics, even including freelancers and gig workers.

We are on a journey with ABHIL. One that transcends HR communication to helping them build their culture while establishing thought leadership online.

From campaigns on POSH to communicating on-boarding and policies, we are currently helping build and strengthen their internal communications through multiple projects that impact people, policy and core HR initiatives.

One of the core turnkey projects has also been the roll-out of their anonymous feedback gathering mechanism.

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We have been instrumental in assisting this renowned brand develop and execute its

Talent Brand strategy through Social media. Our partnership with them commenced in 2020, when we delved deep into the essence of Pidilite's culture. Our utilization of social media, particularly on the LinkedIn platform, has yielded remarkable results. We have successfully attracted top-tier talent and professionals through a strategic communication approach, fostering an exceptional workforce. Our efforts include creating captivating infographics, engaging job posts, lively GIFs for topical occasions, meaningful CSR activity posts, and timely PR updates. We are also extending our reach to their primary customers, embarking on an exciting new journey with endless possibilities.

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Happyness Quotient Survey

NGU partnered with HDFC AMC to evaluate employee satisfaction using our proprietary Happyness Quotient Survey tool. Together, we customized the survey questions and crafted a series of communication pieces to improve overall response.

We administered, recorded, and analyzed the survey responses throughout the process. Our efforts culminated in a comprehensive analysis, spotlighting changes and trends compared to the previous annual engagement survey across a sample size of over 1000. Deep data analysis also helped put together function and zone level insights thus presenting tailored insights to the team to act upon.

International Women’s Day Campaign

We also partnered to roll out an impactful International Women's Day campaign, with initiatives that included 'Women of Substance', featuring three hundred inspiring stories of nominated women employees, which were shared internally through creative testimonial templates. A 'Financial Planning Session' offered valuable tips from the top leaders and was effectively conveyed through captivating infographics. 'Unleashing the Shakti' involved an internal panel discussion celebrating women employees' unique journeys that showcased courage, strength, and inspiration, fostering a supportive environment for women to succeed within the organization.

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With the Indian subsidiary of the global media & marketing behemoth, we have contributed extensively and deeply to internal initiatives. From conceptualising, developing and communicating their organisational narrative ‘Be Limitless’ alongside India group-level values, to rolling out culture surveys, a KPI-setting endeavour and regular internal communications, we have been involved at multiple touchpoints of the employee experience with in-depth culture-building endeavours. Other regular roll-outs involve, The Beat – a detailed newsletter from the CEO’s desk, internal podcast communications, R&R communications, client intimations, L&D information, COVID-19 awareness collaterals, as well as regular strategizing and brainstorming on internal information dissemination and leadership communication. As their internal communications and work culture partner, we have also assisted the company on goal-setting endeavours, a company-wide performance assessment/management mechanism, as well as feedback surveys for long-term insights and quick pulse checks.

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We partnered with Godrej Capital, the finserv arm of Godrej Industries, right from its inception, driving a transformative journey, like no other. Our pivotal role in establishing their distinctive personal brand focused on LinkedIn employer branding and internal communications. Through our multifaceted campaigns, we amplified their online visibility, positioning them as a top player in the industry. Our innovative content and design caters to diverse initiatives, including recruitment drives, employee well-being promotion, and Great Place to Work certification announcements, among others. We also had the opportunity to create thought leadership content for key leaders and actively engage GCites in the employer branding process through internal communications and digital hiring campaigns.

Our LinkedIn-first strategy for talent branding proved to be a game-changer, establishing Godrej Capital as an influential thought leader within the competitive BFSI sector. This strategic approach not only attracted exceptional talent but also underscored the brand's unwavering commitment to Diversity, Equity, and Inclusion (DE&I). The numbers speak for themselves, as we achieved an exceptional 39x increase in LinkedIn followers over a span of two years. Furthermore, an impressive 65% of their hiring was conducted organically through this powerful platform.

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Collaborating with the B2B banking tech unicorn, we worked on employer branding and internal communication strategies that focused on aligning their employees (whom they refer to as ‘Zetanauts’) with the vision and mission of the organisation. Through proactive ideation and planning, a number of campaigns for their social media were curated by harnessing the power of user-generated content featuring Zetanauts and their stories. We also undertook ORM responsibilities to strengthen Zeta’s online presence, analysed key metrics and recommended data-rich strategies through monthly social media reports, which resulted in the growth and sustenance of the company’s followership. Through simple, welcoming and direct communication spanning across mailers, internal blogs, physical assets and social media posts, we were able to establish a strong employer brand and drive a sense of pride, belonging and alignment for Zetanauts across all levels.

You’ve Got Us Talking!

Since our inception, we have conceptualised, created and executed over 200 Customized & Unconventional Team Experiences and ‘Gamification’ led Training Interventions [from 10 to 400 people] for organizations across sectors. These have been spread across areas like communication skills, business etiquette, team building, conflict management and creativity to simply creating something for teams to ‘unwind’ after hard day’s work! We pride ourselves in creating modules that are designed to suit a particular culture while using ‘the arts’ to address people challenges at the workplace.

We’ve also managed and executed turn-key off-site projects and/or fun at work activities including multi-city events for clients

Through our partnership with this iconic British retailer brand, we provided extensive strategic support by ideating and developing internal communication plans, building campaigns with compelling themes, and elevating various existing internal initiatives. In addition to this, we have also assisted in creating an enhanced communication approach for external platforms through content and design support on LinkedIn, including the creation of standardized communication templates. One of the major campaigns we’ve worked on for M&S is the launch of their wellness property “Mindfulness”. To incorporate their pillars of wellbeing into the program, we created an all-encompassing communication plan with name options, logo designs, approach to identify areas requiring wellness support and perform due diligence, as well as content and design for pre-launch, launch, and post-launch communication to sustain engagement and ensure longevity. On the same lines, we also assisted with strategic inputs, ideas, and creative approaches to enhance their DEI and R&R programs, increase engagement with UGC, enhance top-down communication, and develop physical engagement activities. Our regular roll-outs include monthly campaign calendars and collaterals such as ID Card design, certificates, mailers, GIFs, letterheads, monthly wallpapers, and newsletters. We are also currently working on elevating the brand identity with creative office wall branding.

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Case Study | To celebrate Retail Employees Day in 2015, we created an original song dedicated to retail employees across the country which was recorded in multiple languages. The song is now played across stores at Shoppers Stop at special occasions. In 2016, we conducted a social experiment that made people realize the importance and appreciate employees. Along with capturing this experiment on video, we took 'Thank You' to a much bigger scale by putting up hoardings across cities and organizing surprise clap mobs across store locations to express gratitude on this occasion. In 2017, several activities were conducted keeping in mind the objective of bringing smiles on maximum employees face. A series of activities ranging from motion standees to quirky Thank You cards, videos and varied social media campaigns on Shaking hands to appreciate employees. The campaign went an extra mile and extended gratitude by personally visiting and thanking the families of differently-abled employees and capturing their journey through a video.

IPledge

With the core objective of reliving and imbibing company values across the organization and adding value to Employee Engagement practices Never Grow Up ® partnered with Shoppers Stop to launch an initiative called 'IPledge'. While the idea meant to reach out to every single person across the organization brought a new sense of camaraderie across levels and stores, this initiative also got our client into the Limca Book of Records. This was followed by an award for 'The organization with the most Innovative HR Practices' award for IPledge at the World HRD Congress 'Talent and HR Leadership Awards. That's not all! Another initiative aptly called the 'Goodie Box' conceptualized and created by our team has also helped them bag the award for 'The Most Innovative HR initiative' at the award ceremony. The program lasted two years with evolutionary steps being taken to sustain and enhance the campaign that touched various business aspects from grooming to CSR.

Turnkey Initiatives

As a case in point, we have worked on a series of interventions ranging from Internal Communication Campaigns, key policy roll-outs, Reward and Recognition Programs, helping launch the Innovation Platform for the company, making Campus Presentations, running Corporate Social Responsibility Campaigns, Idea Generation Workshops, customized Training Interventions and designing Staff Welcome Kits while managing ‘Fun Fridays’! We’ve also helped roll out the company's Prevention of Sexual Harassment policy in a unique way a pilot ‘Counselling Centre’ for employees and worked closely with the team to roll out their new dress code.

Retail Employees' Day

To celebrate Retail Employees’ Day in 2015, we created an original song dedicated to retail employees across the country which was recorded in multiple languages. In 2016, we conducted a hoardings and organized social experiment that made participants realize the importance of retail employees. Along with capturing this experiment on video, we took 'Thank You' to a much bigger scale by putting up hoardings and organizing surprise clap mobs across store locations to express gratitude on this occasion..

Internal Communications: At ICICI Prudential, the spirit and belief of service excellence is rewarded on an annual basis through an internal initiative known as 'Tatva'. Never Grow Up has partnered with them to plan and execute the roll-out of the entire campaign. We have also implemented a series of monthly internal campaigns to sustain the buzz around Tatva and keep employees engaged with the campaign for over two years.

Our journey with the brand has started with team Never Grow Up responsible for driving the culture across Janssen. From programs for managers, driving innovation to impacting recognition, we work closely with key stakeholders and leadership teams as consultants and turn key delivery partners.

Some of our key initiatives with Janssen include driving internal communications for events such as Janssen Ki Rangoli - a competition encouraging employees to make creative rangolis that reflect the Spirit of Janssen and Janssen’s Shark Tank - an event inviting employees to pitch innovative ideas aiming towards the organisation’s growth. We have also sourced and designed physical merchandise and assets for them, to create gift hampers for the winners of the Rangoli competition.

To spread awareness among Janssen employees on the importance of effective communication at work, we are currently working on an internal campaign named Every Communication Matters, which comprises engaging visual mailers to simplify and highlight the importance of Janssen’s communication guidelines. We have also partnered with them to write compelling video scripts for driving participation across internal events and fostering a better understanding of various tools and systems being implemented across the organisation.

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An organisation that enables people to have a good time with a good spirit, Pernod Ricard India is known for its convivial culture. With us, PRI aimed to create employee engagement programmes that bring people together. Along with a back to office campaign and a virtual ‘Save Your Abducted CHRO’ activity, we crafted two induction programmes from scratch that welcome new joiners. Blend In is designed to facilitate the mingling of newly joined Senior Managers and Conviviality Connect is for everyone else to feel right at home from day 1. Coupled with internal communication mailers, we have been keeping the spirits at PRI high!

With CACTUS, a global science communication and technology solutions company, we work as an extended arm of the company’s Employee Engagement department by facilitating effective communication from the department to each employee across the organisation. Incorporating their employee-first approach in ideation, strategy and execution, we have been creating communications that aim to break the monotony at work, convey important internal updates, celebrate milestones and amplify exciting news & events. From a Slam Poetry Event for employees and an internal Dance Competition, to more serious and informative communication campaigns on key upskilling programs, we cover the entire breadth of the employee experience with engaging, compelling content.

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We streamlined Internal Communication efforts for Herald Logic which primarily delivers Sales Channel Management Solutions in the B2B space in the FinTech and InsurTech market segments. Their clear vision of achieving 10x growth in 3 years was actioned by establishing learning opportunities through their new platform - Saksham. Along with that, we helped them materialise campaigns like JIRA to keep pace with technological advancements and campaigns like Do No Repeat Yourself (DRY) to enable efficiency in the team. We assisted them in taking their Pranodam initiative to the next level by amplifying this ambitious goal in their hiring campaigns to attract new talent. Their learning platform - Saksham, was built from scratch, and taken further by building uniformity in the messaging and applying a gamified approach that received a great response from their employees. We also created a color-coded robotic mascot - HeLo, that was strategically placed in each communication piece and spearheaded several other initiatives. We were instrumental in helping them streamline their idea-generating campaign to enable them to standardize work across the team. Monthly reminders were sent to strengthen the core message with a unique factor - #KeepItSmartAndSimple like HeLo. To foster a sense of fun at work, we rolled out quirky mailers for their bi-weekly engagement activities and even formulated a well-executed merchandise kit that was inspiring and showcased their commitment to the 10x growth initiative - Pranodan. Truly a 10x mission in the making!

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TIAA Global Business Services India partnered with us to enhance their communication strategies, but our collaboration went far beyond the ordinary, by striving to create content that stirred inspiration and passion within their workforce. We provided a bouquet of services that included Employer Branding strategies, Internal Communication Collaterals and Infographic Mailers, and Online Reputation Management (ORM) to craft captivating copies and mailers, inspirational award entries, campaigns as well as outstanding progress reports. TIAA India's unwavering dedication to seamless information sharing enabled us to foster a culture of engagement, and thus light the beacon of success. We published creatives and revamped communication strategies, and we take immense pride in this remarkable journey. Our contributions spanned across numerous triumphs, including L&D campaigns, Technovation campaign, BRG Fair, Global Alzheimer’s Day, Ascend Craft Leadership Series, Daan Utsav and more!

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Our collaboration with Bajaj Allianz involved an endeavour to transform the employees' perception of policies. We reimagined the conventional policy pages into engaging and comprehensive designs, where information was presented in a visually appealing and easily digestible manner. Following this, we conceptualised and designed an HR ChatBot, which provided employees with a seamless and efficient means of resolving their queries with just a click. Presently, we are working on projects that further enhance the employee experience at Bajaj Allianz.

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We worked with Zydus Wellness, a long-standing pharma cum consumer goods brand to enhance their internal communications and make it more engaging and more impactful. Active collaboration with the client enabled us to ideate engaging themes for internal branding campaigns and, as a result, each campaign was crafted to be unique and relevant. While we adhered to the brand guidelines, the company allowed us to go beyond them if the theme called for it. This resulted in creative, eye-catchy, and effective content. Our communication collaterals included mailers, posters, templates, and logos for branding campaigns of programs like referral policy, L&D program, internship program, management-level hiring, catch ups with the CEO, internal job postings policy, and more. Our copy and design expertise, coupled with the client’s clear directive, resulted in simple, informative, and flavourful content which reflected the Zydus’ values and thoughtful approach.

With a mandate to build communications that will aid in the amplification of their internal organizational values, we are bringing alive employee stories through innovative mediums. A reflection of the same can also be witnessed on Bayer India’s Facebook careers page where we are building communications to showcase the Bayer culture via communications ranging from static creatives to GIFs, to branded as well as text-based videos.

Our latest project with Shalina was the organisation-wide launch of My Shalina, their new HRMS portal, which also served as an intranet platform for internal communications and updates. They launched the platform across their India, Dubai, and Africa offices in multiple languages for an audience that included Shalina’s corporate staff, on-field employees, and personnel involved with the supply chain. Creating content that speaks to varying working groups spread across different geographies and cultures, while managing stakeholder expectation, was an exciting challenge for us. Through diligent communication and collaboration with the Shalina team, we delivered a host of creatives, which included mailers, gifs, videos, logos, comic strips, and posters. The campaign was a hit among their employees, which is a mark of success for us. We closed the project with a celebration by creating a logo for Shalina’s 40 anniversary.

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As India’s biggest FMCG company, HUL believes in leading by example. The brand sought to share their rich body of social work, hoping to inspire its audience to adopt a sustainability-oriented mindset. Our strategy involved attracting and engaging like-minded people by sharing the company’s programs & initiatives, values, philosophy, and mission on Twitter. The mandate allowed us to update the brand’s patrons with news on awards, recognitions, and project launches. Along with the company’s account, we helmed the responsibility of crafting tweets for the Managing Director’s Twitter account too. We ensured that we tailored our copy and creatives to align with HUL’s brand guidelines and reflect the human side of the conglomerate, which led to an increase in HUL’s twitter engagement rate.

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One of the largest diagnostic lab chains in the country, and an Indian multinational company, Metropolis Healthcare Limited partnered with us to conceptualise and disseminate their Employee Value Proposition. From focused group discussions, leadership interviews and extensive data analysis, to arriving at an EVP statement, planning & strategy for the launch, and cultural embedding of this EVP, our teams worked to deliver content that was thoughtfully crafted and aesthetically designed, all while remaining relevant to the ethos and aspirations of Metropolis and its people. From the FGDs to the launch event, this was a year-long endeavour to create real impact on the company’s culture and go beyond mere words and ideas to effect behavioural change and leadership sensitization.

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As a part of Amdocs’ Annual Rewards and Recognition awards, over 20,000 employees across India voted for managers across five categories. We have also managed numerous online and offline activities across a multi-city and location activation program with the objective of driving participation.

From implementing Work Life Blend surveys & Managerial feedback and communication to workshops that help people understand how they can manage their priorities better, our other projects include sessions on building Resilience and Mindfulness by using the arts to driving a culture of Gratitude among employees.

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With an Internal Communication mandate, we worked on increasing engagement, dissemination of policies, and mitigating communication stagnancy among team members for the global tech company - Pixis. Ultimately, bringing AInnovation onboard for the tech brand was the goal. A monthly calendar was set that catered to the organization’s international branches and covered global holidays, and topical days celebrated across the world. Creatives - both static and dynamic for their Slack stood out with vibrancy in thought and execution and carried on-point messaging, fun puzzles, and meaningful initiatives

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Our association with the premium insurance company began with a mandate to reinvent Bharti AXA Life’s values and purpose. Through focused group discussions and transparent internal communication, we launched the company’s new values (CORE) to align a large workforce with its long-term vision. By employing in-depth research into the company’s talent, we focused greatly on building employee trust via internal communication channels. It not only fostered a sense of belonging but also showcased stories of employees who champion these values. We ideated, created and executed an array of comprehensive communication pieces – mailers, newsletters, authored leadership articles and case studies – to illustrate the company’s capabilities as an employer of choice. From community-building interventions to case studies that contributed to their two-time Great Place To Work certification, we have been a part of their pivotal transformational journey.

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Our partnership with one of India’s leading insurance companies - Kotak Life Insurance explored several avenues to strengthen their relationship with employees and unlock new opportunities for team growth. Never Grow Up collaborated with this trusted insurance maven to amplify their conversations around mental health and mentorship programs called ‘Transcendence’ and truly encourage one another to engage in self-learning via Digitude - A digital skill test to stay abreast of digital advancements. We also had the golden opportunity to create countless ‘Corporate Capability Development’ reports on their learning sessions held every quarter which showcased their tireless yet fruitful efforts for their employees. The leadership reports were simplified and had catchy visuals to highlight their achievements to the stakeholders. Their employee seniority-level-based core values like PACIFIC, EPIC, and STAR have been carefully embedded in their festive campaigns, in their week-long activities held for International Women’s Week and in other initiatives to reinforce the values. Understanding how gratitude plays an important role in team bonding, we continued the conversation by highlighting their leaders' gratitude practice. In another monthly series called ‘Value Stories’, we picked unique customer stories of team members who then received the spotlight for their excellence and commitment to values. Employee interaction at its best, indeed!

Content & Communication: We have been working on several internal and talent led communication campaigns for Nippon as part of a retainer mandate. These range from fun at work initiatives to Social Media campaigns that follow a content calendar. There have been a few creative led communication campaigns, designed to celebrate and motivate employees and instilling a sense of pride.

Consulting: With an objective of understanding how to grow 3x business-wise and create a set of values that would take people towards that goal, we conducted several focus group discussions with employees across departments and levels of management. This was followed by an in-depth process of insight mining to chalk out the journey of growth. As an outcome, we crafted a culture document that explored the vision, values and competencies of ATOM. By creating a competency framework around each of the values, we were able to chalk out specific work-related behaviours that would help employees move towards their growth objective.

To foster the spirit of collaboration amongst team members, Brennan IT reached out with an objective to design an intervention that made a difference, while creating a positive impact on the participants. As part of this intervention, for over 150 employees, we created a game to ensure that every one took ownership while knowing other's key strengths and weaknesses.

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Consultancy, Merchandise & Internal Communications: With the objective of creating a sense of camaraderie and positioning employees at DHL as Passionate Forwarders, Never Grow Up ideated and executed a three-phase campaign across major cities in India. Adapting a 360 degree approach to communication, this was backed by interactive workshops and offline activation, with every Forwarder also receiving a Pride Package that contained customized goodies around instant rewards relating back to the plan.

We collaborated with the real estate focused private equity firm - Godrej Fund Management to build their corporate website - Right from outlining the tabs to incorporate their humble beginnings, legacy, and leadership; to highlighting media coverage and a visual project gallery. While the content was refined to keep it crisp and minimalistic and help the viewer gauge the USPs at a glance, the design remained smartly branded to allow for a cleaner framework.

Furthermore, we are assisting GFM in carving out an individualistic persona on LinkedIn. From profile image and banner collaterals, a company tagline and leader profiles, to introductory and leadership posts that set the tone for their employer brand presence, we are helping them kick off a holistic social media presence that can be sustained for the long term.

Kinetic India is India's largest OOH company. With the core purpose to drive engagement and help people work better, our journey started with measuring the Happyness Quotient within the company thereby allowing us to understand the pulse of the organization. We also conducted [FGDs] Focus Group Discussions with the management and their one downs to derive qualitative insights and build recommendations around culture building. Our Public Relations division has also been the agency on record for the brand, managing the India media PR mandate.

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With an objective of positioning CarDekho as the mother brand, we created multiple internal communications campaigns for better external outreach on social media. Administering a LinkedIn first approach, we strive to build the CarDekho narrative as a formidable talent brand, despite it primarily being associated with the automotive space.

With an aim to increase the traffic as well as engagement on CarDekho’s company LinkedIn page, we have managed LinkedIn sensitization and follower campaigns through a series of branded, yet vibrant creatives. From celebrating employee-centric stories, communicating the brand values, leader videos and testimonials, to topical posts, and more.

Communications & Strategy: Values being the core for any organization, we have worked on various forms of communication to drive values for the Bank, their meaning and behavioral strands across corporate offices and branches while leveraging their intranet (Redscape) to drive engagement.

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Campus Outreach: As part of their campus outreach program, Never Grow Up undertook an Employer Branding and Career Mapping exercise with students across several campuses. We helped design and craft communication that would facilitate alignment between student aspirations and organizational goals. In other words, a tool with which cultural fits for L&T could be hired.

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Our partnership with CRISIL aimed at repositioning the brand’s presence as a technology-enabled company by creating a strong talent brand. Being India’s foremost provider of ratings, data, research, analytics, and solutions, we launched an EVP that not only aligned the existing employees with the company’s vision and purpose but was also pivotal in attracting new potential employees. The EVP statement was further cascaded through a careers microsite that demonstrated CRISIL’s technological capabilities. In addition to this, we also worked on a comprehensive LinkedIn hiring campaign and internal communication pieces to solidify the brand’s presence among its audience.

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As a new entity under Zee Entertainment Enterprises Limited, ZEE5 has focused greatly on Employer Branding and its social media presence. Our journey started with internal campaigns and measuring the Happyness Quotient within the company thereby allowing us to understand the pulse of the organization. Our Talent strategy spreads across platforms like Glassdoor, leading Job Portals and LinkedIn, positioning leaders effectively as well as campaigns around culture, values, and their Employee Value Proposition. Through a deeply researched understanding of the entertainment industry, specifically of OTT, we have helped position the brand as a thought leader not just in terms of consumer insight but also in terms of growth potential and helped craft and define the Mission & Vision ultimately increasing engagement and connect with ZEE5’s potential talent pool. Through consistent tracking and analysis we also provide recommendations to improve the brand’s progress at every juncture.

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Employer Branding, Strategy, Content & Communication: Our association with Fullerton India began with ideation for relaunching their company values across employees. This led to a 6-month value-centric campaign that focused on various strands and values echoing the thought that each employee is every one of their values. From interactive ideas & audiovisuals to a value-driven game for senior management around the launch, the journey has been full of excitement. Moreover, we also helped build an elaborate Train The Trainer program, designed to help facilitators convey the importance, significance and behavior led strands to employees through engaging activities, videos and discussions which was later disseminated across 500 plus branches. To understand what values mean to the Fullerton employees, Focus Group Discussions were conducted with senior leadership teams and their immediate one downs, following a top to bottom approach to this cascade. The process has also led to the creation of a brand and employee promise.

As part of crafting the entry submission for Great Places To Work for K Raheja, Never Grow Up has joined hands with the HR team and have worked towards creating the entire report for two years in a row. This has also led to structure the Group’s best practices and streamlining policies and impact employer brand internally as well as externally.

Communications & Strategy: Tata Capital encourages learning and experience sharing across their organization through their Mentorship Program. Never Grow Up has worked closely on

re-branding this program as a pilot and creating efficacy plans to ensure that the program achieves its objective in the long run. We are also involved in driving the annual People Theme across the company through targeted initiatives that manifest through communication or possible activation

Internal Communications: Never Grow Up joined hands with the Business Excellence and Customer Centricity [SBE] and CRM team to build and manage their internal communication programs. Over a period of 15 months, we created several pieces of easy to understand, business specific communication pieces to ensure we reach out to on-site employees and helped simplify concepts like Kaizen and Six Sigma Methodology at work, among others. Crafting the communication strategy also involved plans and roll-outs for various internal and external stakeholders.

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For this Indian power giant, we helped strategise and execute internal communications that facilitated outreach to over 8000 employees across the country. With the aim of creating consistent, timely and relevant communications that were engaging and easy to consume, the campaign objectives ranged from policy awareness to employee engagement, with endeavours such as the Valentine’s Day Campaign, ‘Love is all we need’ bringing employees together post-lockdown and celebrating their camaraderie.

To ensure that the employees are aligned with four core company behaviours - Tata Sky reached out to Never Grow Up to help rekindle their CEOS Program. The objective of this campaign was to elaborately remind employees at Tata Sky to believe in the CEOS within them. We were actively involved in creating memorable online and offline touch-points that ranged from office branding to facilitating customized workshops for program champions.

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A journey that spans over five years, team Never Grow Up has been working on a number of HR related projects from training and interventions, innovation sessions, HR communications, recognition and diagnostics. Adopting a top-down management approach, we have been working on specific interventions to build their external and internal employer brand. The idea was to create a balanced perspective towards the organization across stakeholders.

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With the core purpose to drive engagement and help people work better, our journey started with measuring the Happyness Quotient within the company thereby allowing us to understand the pulse of the organization. We also conducted [FGDs] Focus Group Discussions to derive qualitative insights and build recommendations around culture building which remain an ongoing process. Our Public Relations division has also been the agency on record for the brand, managing the PR mandate.

For PNB MetLife, one of the country’s foremost life insurance companies, we undertook a project to enhance financial literacy in certain rural areas of India. This project, done in partnership with Nanhi Kali, aimed to increase financial awareness amongst children in villages, encouraging them to educate their parents on the same. We crafted video content in Hindi, beginning with conceptualizing characters who would be relatable and inspiring for the children. This was accompanied by detailed storyboarding and script-writing that covered simple financial awareness topics like banking, loans and insurance, as well as useful financial products with simplified explanations in a conversational comic book tonality and representation. These were complemented by FAQs that the on-ground facilitator could be potentially asked. A unique project, this comprised everything from research to deep understanding of the rural target audience, along with concept, writing, design and final production.

Offsite & Workshops: 1300 people. 3 cities. A one-day offsite. Also known as Scene VII, we ideated and executed this event on the same day for this start-up. With the objective of blending business and fun in equal measures, the Never Grow Up team organized a range of activities to bring out ones creative side and work well with a team! The best part was the manifestation of the experience across locations at the same time - all with the objective to truly engage employees and make them feel part of a bigger puzzle.

Aimed at creating awareness and empathy towards the significant role that the employees play in the lives of the customer, Never Grow Up got an opportunity to partner with Raymond to build over 1200 joy boxes to celebrate Retail Employees Day. From customized goodies to QR code-based landing pages, the activity led to a great amount of employee driven interaction on the company Instagram page. Our team managed turnkey execution and design for this project 2 years in a row.

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Internal Communications, Content, Office Branding & Special Initiatives: Since 2014, team Never Grow Up has been associated with the team at Reliance Capital to create and communicate HR communications on a monthly basis as part of a retainer mandate. From campaigns to streamline appraisals via their Performance Management System to a series of online collateral to drive a number of policies, rewards & appreciation initiatives dedicated to star performers in the organization to crafting content driven initiatives to build on business objectives, we continue to partner with them.

We collaborated with the renowned and reputed SBI Funds Management Private Limited to build content for their Careers micro-site. Targeting prospective talent who would consider exploring the career opportunities with this brand, we built crisp and engaging content that incorporates their journey, outlines their organizational values, and showcases why SBIFMPL is a great employer.

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Corporate Social Responsibility, Activation & Internal Communications: Be it facilitating a brainstorming session for their employees through office branding or handling the operations for the media launch for the Sharing Beauty With All program, we have seamlessly joined hands with L'Oreal in their endeavours. For three years, we have also managed and planned Citizen's Day, a day where L'Oreal employees commit to making a difference to the society. This included NGO partnerships across the city of Mumbai for two consecutive years making efforts sustainable. Our latest collaboration, I.T. Day, involved gamification led approach to tell all L'Oreal employees about the importance of their IT Team and how their presence makes work smoother. Besides this, we have also been their internal communications agency as part of our mandate.

R&R, Office Branding & Communication: We have actively worked on a communication campaign for revamping the Rewards & Recognition program for Maersk. We have also simultaneously designed collateral for their wellness campaign along with executing several production projects that have helped spread happiness at work

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Strategy, Activation, Content & Communication: Over 18 months, Never Grow Up worked closely with Mahindra Partners to drive a focused campaign that impacted multiple companies across the group. The objective was to drive awareness and usage around 'Mission Rise', an app that focused on company values and attributes connected to each value to employees across India. Apart from impactful teasers and mailers, the message of Rise and Mission Rise has also been communicated in the form of activation ideas to build pride and ownership around the values.

For Mindshare, we have created and creatively executed customized, activity led interventions across levels- ranging from Senior Management to a new entrant. These have been in sync with team meets, strategy discussions, off-sites and have met pre-defined objectives. We’ve also helped design a couple of meeting rooms for the creative bunch that they are! What fun!

Partnering with the esteemed Reliance General Insurance Company, we helped them relaunch a revamped version of their existing newsletter, ‘Vibes’. Keeping the pandemic in mind, the theme chosen for this newsletter was Mental Health. From company updates, celebrations, and new initiatives during the pandemic, to leadership bytes on their experience of the pandemic phase, testimonials from internal sessions and employees displaying the creative pursuits that kept them going through the pandemic – we covered a whole host of topics including mental health tips and organization-wide updates. The final product was presented as an aesthetically designed flipbook for employees to enjoy in an engaging and unique manner.

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One of India’s leading skill-based online gaming platforms, Gameskraft wanted to celebrate their 5th anniversary with pomp and vigour. We partnered with them for the entire journey, right from conceptualizing a relevant event theme complete with a celebratory design mood-board, and a proprietary logo for the event, to internal communications strategy and execution across formats, both static and dynamic. Along with creating buzz and anticipation amongst the people of Gameskraft, we also planned every aspect of the event itself, with our events team present on-ground to both conduct the reconnaissance and facilitate seamless execution on the day of the event. Exploring a variety of communications, strategy, execution as well as event planning and on-ground presence, we covered a wide range of services for Gameskraft.

At Never Grow Up ®, we have had the opportunity to work with this pioneering brand since May 2020. As part of their Summer Internship programs and the CIPLA Alive Program, we have helped curate communication pieces and social media posts. From conveying a message by the senior leadership, to outlining a step-by-step guide that would help employees identify referral and internal job posting opportunities on the portal, we have aided the HR Team at Cipla with a few brand compliant and infographic styled mailers to communicate with their employees.

Further, to aid Cipla’s vision of grooming talent for the future, we have helped create various communication pieces around their Young Managers’ Program initiative including creative mailers and adaptations of which were also created for LinkedIn and Facebook. Lastly, we converted lengthy video strips into short crisp videos that create impact. We have helped Cipla brand their stories, with a gripping, story-telling narrative.

Going International

In June 2020, Never Grow Up ® launched operations in Singapore. As Never Grow Up Pte. Ltd., we are all set to set sail into a new region. Log on to www.NeverGrowUp.sg to know more.

We also presented on how to craft your Employee Value Proposition and transcend it across the organization at EBS 2019, Employer Branding Summit in Shanghai along with speakers across APAC from WeWork, Accenture & the Alibaba Group

Our work took us to New Orleans, USA for the Resource Pro Operations Boot-camp where we spoke to business owners and leaders on How to build an awesome Work Culture: Working 9 to 5.

Just When You Thought, We Were Done!

Backed by our team of creative thinkers, we have built and executed engagement activities using Corporate Social Responsibility as a backdrop to push existing initiatives and helped execute a multi city festive celebration event among other activities for Star TV. While we regularly create and design Internal and [some] external communication for ICICI Prudential, Raymonds and National Australia Bank, we’ve also scripted and created videos for TRRAIN and developed quirky merchandise for Thomas Cook. Some of our other interesting work includes building a multi lingual etiquette program for cab drivers at Castrol, creating people friendly policies and culture activities for MINDA and being creative consultants to Shemaroo Entertainment for their ‘Corporate Chanakya’ DVD and designing and executing a cool Library at Reliance .

We Won!

Asia's Vendor's Best Employee Engagement Service Provider Award

Best Employee Engagement Service Provider at Asia's HR Vendor Awards

Never Grow Up ® was presented the award for the Best Employee Engagement Service Provider at Asia’s HR Vendor Awards, 2019, held at Pan Pacific, Singapore. Not only is this award a huge honor and milestone, but was also a testimony to the decade of experience in working with clients across sectors.

Vendor's Best HR Communications Partner Award

Vendor's Best Employer Branding Consultant Award

Best Employer Branding Consultant & The Best HR Communications Partner

We were awarded the recognition of 'The Best Employer Branding Consultant' & ‘The Best HR Communications Partner’ at the Asia Pacific HRM Congress 2017. Over the last two years we have strived to build better, bridge gaps, make work culture awesome, and inculcate happier workplaces. Gaining at recognition at this platform across two categories was a humbling experience.

Employee Engagement Service Provider Award

Never Grow Up ® has been recognized as the Best Employee Engagement Service Provider at World HRD Congress Awards 2017 and 2016.

Best Corporate Blog Award

Never Grow Up® won the Best Corporate Blog Award at the National Awards for Marketing Excellence powered by Times Network & CMO Asia, held in Mumbai.

Shortlisted at People Matters Tech HR Spotlight

Happyness Quotient was part of the ‘ People Matters Tech HR Spotlight’ 2017 Asia’s largest Human Resources Technology Conference and Expo hosted by People Matters. The Spotlight program invited innovative HR-Technology partners to be shortlisted and showcase their offerings at the conference.

Top 40 Employee Engagement Blogs

Never Grow Up ® blog features at #6 on the Feedspot list of Top 40 Employee Engagement Blogs on the web. The ranking was on the basis of Google reputation and search ranking, Influence and popularity on Facebook and other social media sites, quality and consistence of posts and expert reviews by Feedspot’s editorial team.

We Try & Do Our Bit

At the Good Wave Foundation, we stand as a beacon of hope and inclusivity in a challenging world. Born from the unified vision of a dedicated agency network, our mission is to champion both physical and mental well-being for people of every gender. As a not-for-profit initiative, we are committed to ensure that every individual, irrespective of their background, has unbridled access to essential health resources. We ardently advocate for a workplace free from discrimination and bias.

To tangibly transform our vision into action, we are offering free therapy sessions for all individuals above the age of 18. Moreover, our expansive outreach efforts aim to educate, provide resources, and address the myriad challenges of mental health. As we grow, we are also building a dynamic network of Mental Health Ambassadors, each dedicated to the cause of well-being and inclusivity. Join our journey as we make waves towards a brighter, more inclusive future for all.